Music videos

I have have been looking at different music videos that are relevant and in the same genre as our song. We have found that most of the videos are very slow and mostly black and white, here are some of examples of the music videos i've been looking at ..




The editing in both these videos is in some ways the same because they both have a slow movement to then, however there singing is still synced with the music. I think this is an effective edit because it sets the mood of the song.

The first music video is The 1975 - Chocolate, Their video is set in black and white throughout the whole video giving it a sort of old film look to it, it also sets the theme of night time and that its sort of an underground video.

The second video is Ben Howard - Old Pine, this music video has sort of the same editing as the first video, it is edited in slow motion and the singing is synced with the artist. But the video is more of an artistic video because with the waves clashing against the rock, with all the silhouettes and the lens flairs. This video is more about life and about finding yourself.

Personality

In our lesson today we looked at different personalities and what personalities we had. I discovered that my personality is the red box, however some things aren't accurate. We discussed with our groups on what rolls we would take in creating our group blogs and music video, we decided that i would be taking on the roll of filming with the camera and helping my group control the camera. Also i will be helping on the editing as i've had an experience with a lot of editing with many different editing softwares. I will be also helping doing the blogs with my group and giving ideas.

Andrew Goodwin Analysis

"Music videos ignore common narrative as they are essential advertisements. As consumers, we make up our own meaning of a song in our minds: a music video can anchor meaning and gives the record company/artist a method of anchoring meaning"

This is Andrew Goodwin's theory around music videos, of which he has 6 different conventions:

1. A relationship between the lyrics and the visual which illustrate, amplify or contradict the lyrics.
2. Thought beats: seeing the sounds (the relationship between the music and the visuals, which amplify or contradict the music.)
3. Genre-related style and iconography present
4. Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognisable brand image.

5. Voyeurism often plays a major part, especially in relation to females.
6. Intertextual references to other media texts may be present, especially in humorous videos.



 

This hit music video, produced in 2013 'Miley Cyrus - We Can't Stop' is a prime example of Andrew Goodwin because there is a defiant relationship between the lyrics and the visuals. The song is based on partying and not caring what other people think about you. The video is set in a partying style completely and has no real narrative. 


Iconography 

 Iconography is traditional symbolic forms associated with a band or a artists. Throughout music, artists try to give themselves a thing to be reconsigned by. Most artist use iconography in their music videos or on pictures. One big band that use iconography is 'Kiss', The 1978 band use face paint to cover their faces, this is because people didn't think Jewish people could play rock music or sick like a rock star  However, Kiss hid their faces to be make their target audience interested and why they used face paint because no other band used it. This made them unique and popular giving them the traditional symbol to their band.

The video below is a interview of Gene Simmons in 1974, straight away we see the tradition trade mark of Gene Simmons is the tongue. He has a overly sized tongue sets him aside from the other band members and is very recognised by his fans. 

Semiotic Thoery

 Roland Barthes - The study of signs and their relationship to meaning.

The Concept...

                                                   

      Preffered                       Signifier                   Signified

The actual thing reffered to..               The physical form of the sign           The concept that enters
        "this is a rose"                             (word or image)                  our minds when see the signifier
 

Connotiation - Is the meaning society has gave it or we have given it.

Denotation - Is what we actually see. 


The Connotation and Denotation apply's to the rose theory, for example; The Denotation (Red Rose) the Connotation (Love).

One of the prime examples of semiotic theory is The Kuleshov Effect / Effetto Kuleshov, The Kuleshov Effect is a film editing (montage) effect demonstrated by Russian film maker Lev Kuleshov in the 1910s and 1920s.

Questionnaire

In this blog post their will be a short questionnaire for you to answer. This would help me a lot for my group research and  also help our group deiced on our song or what genre it should be. Thank you for your time.

Please click the link to open the questionnaire.
https://docs.google.com/forms/d/1JaaVvesmStl-zdLqHcNiNswPSC5Nt3Po42nWhec4kFw/viewform

Odd Future - My Favourite Album Cover

                                

Music isn't my main interest however i enjoy most genres. The genres that i'm most interested in are Indie folk, dubstep, hip hop, and rap. My music interests tends to be mostly on artists who aren't mainstream as they produce original music, but i also like song that are popular. 

I don't really have a favorite album cover but their is a number that I admire such as

This is a album cover by Tyler the Creator and is 'gang' or group 'Odd Future'. The album cover is called 'The OF Tape vol 2'. This album cover stands out to me due to the sheer level of comedy they have included in it, its not typical and I've never seen an album like this. The 'Face' on the album cover is the whole gang mixed together. 

This album was released in 2012, march 20.

Album Cover

 Definition

An Album Cover is the front publishing of a commercially released audio recording product, or album.

Columbia records hired Alex Steinweiss as its first art director, in 19368. Alex Steinweiss is credited with inventing the concept of album covers and art. 

this is some of Alex steinweiss' first work on album covers, with these album cover it replaced the the original cardboard inslip. 

All of his covers seem to be very abstract and as eye catching as possible. The font and size varies in each album cover giving it its own personality and own uniqueness to the artist. Because Alex steinweiss making the first album cover, a lot of other major music companies started to follow the trend. Towards the 1960s album covers started to become a lot more creative and developing a lot quicker with the technology, By adding a lot more cartoon images on the cover. One of the famous album cover with a cartoon front cover is The Beatles 'Yellow Submarine




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