Blumler and katz

Blumler and Katz

Theorist suggest that people use media for many different thing and there're 5 different reasons why;

• For entertainment 
• To escape real life 
• To involve themselves in social interactment  with others 
• In order to identify with characters and situations
• To escape from their daily troubles

Blumler and Katz is also reffered to as Gratification Theory, This thoery concentrates more on the audience rather than the actual message and theme of text itself. Blumler and Katz stats that there are two different interctions with the text , Passive and Active. Blumler and Katz says that the audience take up an active role in interpretating and integrading media into our own lives.

 Blumler and Katz says that we use media for our own specific need and  we decode it in our head to make in relavent to our own life.

Examples 

Escaping Reality 

Entertainment 

    

Social Interaction 

Reception Theory

Reception theory is how the audience decodes or interprets a media product or text. The viewers don't passively accept a media text the way other theories may suggest, instead they interpret the text themselves based on life experiences in their life, they might also decode that text differently to someone with a different cultural background. The text doesn't create meaning but the relationship between the audience and the text make an effect. Without the audience there would be no meaning. 

I used Madonna- What It Feels Like For A Girl 

This music video can be interpreted in many different way. Females who have listened to or seen the music video may decode this text as empowering as look at this as an example of modern feminism, showing women not just as sex objects and as people who have power and can hold their own again men,  On the other hand men might see this music video as offensive and an example of misandry. 

Music videos

I have have been looking at different music videos that are relevant and in the same genre as our song. We have found that most of the videos are very slow and mostly black and white, here are some of examples of the music videos i've been looking at ..




The editing in both these videos is in some ways the same because they both have a slow movement to then, however there singing is still synced with the music. I think this is an effective edit because it sets the mood of the song.

The first music video is The 1975 - Chocolate, Their video is set in black and white throughout the whole video giving it a sort of old film look to it, it also sets the theme of night time and that its sort of an underground video.

The second video is Ben Howard - Old Pine, this music video has sort of the same editing as the first video, it is edited in slow motion and the singing is synced with the artist. But the video is more of an artistic video because with the waves clashing against the rock, with all the silhouettes and the lens flairs. This video is more about life and about finding yourself.

Personality

In our lesson today we looked at different personalities and what personalities we had. I discovered that my personality is the red box, however some things aren't accurate. We discussed with our groups on what rolls we would take in creating our group blogs and music video, we decided that i would be taking on the roll of filming with the camera and helping my group control the camera. Also i will be helping on the editing as i've had an experience with a lot of editing with many different editing softwares. I will be also helping doing the blogs with my group and giving ideas.

Andrew Goodwin Analysis

"Music videos ignore common narrative as they are essential advertisements. As consumers, we make up our own meaning of a song in our minds: a music video can anchor meaning and gives the record company/artist a method of anchoring meaning"

This is Andrew Goodwin's theory around music videos, of which he has 6 different conventions:

1. A relationship between the lyrics and the visual which illustrate, amplify or contradict the lyrics.
2. Thought beats: seeing the sounds (the relationship between the music and the visuals, which amplify or contradict the music.)
3. Genre-related style and iconography present
4. Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognisable brand image.

5. Voyeurism often plays a major part, especially in relation to females.
6. Intertextual references to other media texts may be present, especially in humorous videos.



 

This hit music video, produced in 2013 'Miley Cyrus - We Can't Stop' is a prime example of Andrew Goodwin because there is a defiant relationship between the lyrics and the visuals. The song is based on partying and not caring what other people think about you. The video is set in a partying style completely and has no real narrative. 


Iconography 

 Iconography is traditional symbolic forms associated with a band or a artists. Throughout music, artists try to give themselves a thing to be reconsigned by. Most artist use iconography in their music videos or on pictures. One big band that use iconography is 'Kiss', The 1978 band use face paint to cover their faces, this is because people didn't think Jewish people could play rock music or sick like a rock star  However, Kiss hid their faces to be make their target audience interested and why they used face paint because no other band used it. This made them unique and popular giving them the traditional symbol to their band.

The video below is a interview of Gene Simmons in 1974, straight away we see the tradition trade mark of Gene Simmons is the tongue. He has a overly sized tongue sets him aside from the other band members and is very recognised by his fans. 

Semiotic Thoery

 Roland Barthes - The study of signs and their relationship to meaning.

The Concept...

                                                   

      Preffered                       Signifier                   Signified

The actual thing reffered to..               The physical form of the sign           The concept that enters
        "this is a rose"                             (word or image)                  our minds when see the signifier
 

Connotiation - Is the meaning society has gave it or we have given it.

Denotation - Is what we actually see. 


The Connotation and Denotation apply's to the rose theory, for example; The Denotation (Red Rose) the Connotation (Love).

One of the prime examples of semiotic theory is The Kuleshov Effect / Effetto Kuleshov, The Kuleshov Effect is a film editing (montage) effect demonstrated by Russian film maker Lev Kuleshov in the 1910s and 1920s.

Questionnaire

In this blog post their will be a short questionnaire for you to answer. This would help me a lot for my group research and  also help our group deiced on our song or what genre it should be. Thank you for your time.

Please click the link to open the questionnaire.
https://docs.google.com/forms/d/1JaaVvesmStl-zdLqHcNiNswPSC5Nt3Po42nWhec4kFw/viewform