Semiotic Thoery

 Roland Barthes - The study of signs and their relationship to meaning.

The Concept...

                                                   

      Preffered                       Signifier                   Signified

The actual thing reffered to..               The physical form of the sign           The concept that enters
        "this is a rose"                             (word or image)                  our minds when see the signifier
 

Connotiation - Is the meaning society has gave it or we have given it.

Denotation - Is what we actually see. 


The Connotation and Denotation apply's to the rose theory, for example; The Denotation (Red Rose) the Connotation (Love).

One of the prime examples of semiotic theory is The Kuleshov Effect / Effetto Kuleshov, The Kuleshov Effect is a film editing (montage) effect demonstrated by Russian film maker Lev Kuleshov in the 1910s and 1920s.