Andrew Goodwin Analysis

"Music videos ignore common narrative as they are essential advertisements. As consumers, we make up our own meaning of a song in our minds: a music video can anchor meaning and gives the record company/artist a method of anchoring meaning"

This is Andrew Goodwin's theory around music videos, of which he has 6 different conventions:

1. A relationship between the lyrics and the visual which illustrate, amplify or contradict the lyrics.
2. Thought beats: seeing the sounds (the relationship between the music and the visuals, which amplify or contradict the music.)
3. Genre-related style and iconography present
4. Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognisable brand image.

5. Voyeurism often plays a major part, especially in relation to females.
6. Intertextual references to other media texts may be present, especially in humorous videos.



 

This hit music video, produced in 2013 'Miley Cyrus - We Can't Stop' is a prime example of Andrew Goodwin because there is a defiant relationship between the lyrics and the visuals. The song is based on partying and not caring what other people think about you. The video is set in a partying style completely and has no real narrative. 


Iconography 

 Iconography is traditional symbolic forms associated with a band or a artists. Throughout music, artists try to give themselves a thing to be reconsigned by. Most artist use iconography in their music videos or on pictures. One big band that use iconography is 'Kiss', The 1978 band use face paint to cover their faces, this is because people didn't think Jewish people could play rock music or sick like a rock star  However, Kiss hid their faces to be make their target audience interested and why they used face paint because no other band used it. This made them unique and popular giving them the traditional symbol to their band.

The video below is a interview of Gene Simmons in 1974, straight away we see the tradition trade mark of Gene Simmons is the tongue. He has a overly sized tongue sets him aside from the other band members and is very recognised by his fans.